Empowering Youth Through Basketball, Education, and Community
Up Youth Foundation uses the power of basketball to create opportunities, build confidence, and support young athletes on and off the court.
Building Futures Beyond the Game
Basketball is only the beginning. UP Youth Foundation uses the power of the game to teach life lessons that extend far beyond the court, including goal setting, teamwork, responsibility, inclusion, and leadership.
By removing barriers and creating access to meaningful opportunities, we help young athletes learn, grow, and believe in what is possible.
UPcoming Events
Celebrating Student-Athletes
Up Youth Foundation is proud to recognize young athletes who represent commitment, character, and the impact of opportunity.
How We Create Opportunity
The Alfreds
I just wanted to reach out and tell you how incredibly impressed I was by the event last night. It was such a meaningful evening. The stories shared were truly moving, and the small, intimate setting made it even more special. As a parent, it reminded me that what you have built is so much bigger than basketball. You are creating opportunities, building confidence, and making a real difference in the lives of these kids and their families.
The Sokolovs
We just wanted to tell you how special last night was. We are so incredibly impressed with the program and what you and your coaches have provided for the players and their families. So happy to support and looking forward to more great events!
Connected to the Level Up Basketball Community
We proudly partner with and share the same ownership as the Level Up AAU Basketball program, creating a unified vision for youth development both on and off the court. Through this shared leadership, we align our resources, mentorship, and community impact efforts to empower student-athletes with opportunities that extend beyond the game. Together, we are committed to building character, fostering academic success, and strengthening our community through sports and service.